Monitoring online sales channels is a real challenge. International markets, multi-vendor platforms… What can I do to avoid losing market share? Do I really know who my competitors are and, more importantly, who is selling my products? More importantly, who is selling my products, do they respect the recommended price tolerance, do they have stock?
Taking control of online distribution allows you to stay one step ahead. That’s why it makes sense to implement certain strategies and measures to take as much control as possible over your products and brand image in the online marketplace.
The following are some of the measures:
AUTHORISED DISTRIBUTION PROGRAMME: an agreement that allows only certain sellers/distributors to sell catalogue products on online sales channels. This allows you to better control where and how your products are sold by signing a contract. This contract specifies the conditions of sale allowed, such as platforms (e-commerce and marketplace), minimum prices, advertising and promotions, among others.
MONITORING AND DATA AUDITING: Regular monitoring of online sales channels to ensure that only authorised sellers are selling your products.
This internal control work can sometimes be very time-consuming, especially because of the number of hours spent on these ‘sweeps’. As your online presence grows, it becomes impossible to optimise this task if you don’t have the necessary resources. We say this with full knowledge of the facts because it is one of the most common reasons for requesting a SingularPrice DEMO. We believe that to anticipate is to win.
SOLID RELATIONSHIP WITH DISTRIBUTORS: A good relationship with distributors encourages compliance with established policies and agreements.
HAVE DATA TO ACT: maintain active participation in the various online platforms where your brand is present. Taking control of your brand’s online presence also creates trust in those who distribute your products.
