Amazon has revolutionised the way we buy and sell products around the world. For sellers and buyers, understanding Amazon’s terms and conditions is essential to getting the most out of the platform.
Just this morning, a client asked us if SingularPrice allows you to see shipping costs or know if an item is available with Prime – YES WE CAN – among other things that we take the opportunity to tell you about such as FBA or Buy Box…
It is clear that Amazon has created its own language and today we want to pick up some of the key terms from the e-commerce giant.
- Amazon Prime
Amazon Prime is a premium subscription service that offers customers a number of benefits. Free and fast shipping on a wide range of products, access to Prime Video and Prime Music, and many other benefits.
We would like to take this opportunity to remind you that the next PrimeDay will take place on 10 and 11 October!
- Fulfilment by Amazon (FBA)
Fulfilment by Amazon (FBA) is a service where sellers send their products to Amazon’s warehouses. Amazon takes care of storing, packing and shipping the products when they are sold. This allows sellers to benefit from Amazon’s global distribution network and customer service for tracking shipments.
- Amazon Seller Central
Amazon Seller Central is the online platform that allows sellers to manage their Amazon accounts and product listings. From Seller Central, sellers can track sales, manage inventory, set prices, etc.
- Buy Box
The buy box is the purchase box that appears on a product detail page. It allows customers to add an item to their shopping basket with a single click. Getting the buy box is crucial for sellers. 83% of sales come from the Buy Box. Amazon uses algorithms to determine which sellers are eligible to display the Buy Box on a particular product, taking into account factors such as price, customer service history and product availability.
- ASIN (Amazon Standard Identification Number)
The ASIN (Amazon Standard Identification Number) is a unique number assigned to every product on Amazon. It is essential for identifying and searching for products on the platform. Sellers use ASINs to create their product listings and buyers use them to find and purchase specific products.
- Feedback
Feedback refers to the ratings and reviews that buyers leave for sellers after a purchase. Maintaining a high rate of positive feedback is critical for sellers on Amazon, as it can affect their reputation and visibility on the platform.
- Amazon A9
Amazon A9 is Amazon’s internal search engine. This algorithm determines which products appear in search results and in what order. Sellers work hard to optimise their listings and improve their ranking on Amazon A9 to increase their visibility and sales.
- Keyword research
Keyword research is a process by which sellers identify the keywords or key phrases that buyers use to search for products on Amazon. This information is essential for creating effective product titles and descriptions that maximise visibility and conversions.
- Amazon Best Seller Rank (BSR)
The Amazon Best Sellers Rank (BSR) is a ranking that shows the relative popularity of a product in a given category. The lower the BSR number, the more popular the product is compared to others in the same category.
- Amazon Brand Registry
The Amazon Brand Registry is a programme designed to help brand owners protect their products and content on the platform. It provides tools to manage and protect brands and prevent intellectual property infringement.
These are just some of the key terms in the world of Amazon. As a seller or buyer on the platform, understanding these concepts is critical to being successful and making the most of all the opportunities Amazon has to offer. Whether you are exploring selling options or looking for the best deals. Understanding the marketplace keeps us one step ahead.
